Mr Essays - Fast Food, Burger King, Fast Food Restaurant, Menu

Using Porter?s five forces model to analyze the fast food industry comes down to; first is the threat of the entry of new competitors. The threat of the entry of new competitors for example, like McDonald?s there will be other fast food restaurants like, Burger King, Wendys, and Jack in the Box, who are all competing against each other to see who?s the best restaurant and the best food. Second there is the intensity of competitive rivalry, which is a powerful competitive strategy and also how they advertise their products. McDonald?s offers different kinds of food compared to other fast food restaurants, by creating their own taste and style. Other fast food restaurants have their own food and style themselves which McDonald?s cannot copy from them. I think that?s what makes it so competitive some people might prefer McDonald?s burgers and others might prefer Burger King burgers. Thirdly we have the threat of substitute products or services. Some people have their own opinion?s by sa ying McDonald?s offer foods that are really fattening, so they would move onto other fast food restaurants that may provide healthier foods. It?s just some way to substitute McDonald?s food with other fast food restaurants. Even prices can affect this force, some places will be cheaper and some more expensive. That is Next is the bargaining power of customers, which affects the customers because of the prices offered by other restaurants. An example of this would be the dollar menu for McDonald?s,...